The Importance of Signage for Your Business

Whether you’re driving down a city block or walking to your local coffee shop, signs are everywhere. You can’t look up without seeing a sign for a business, service, or product. Some signs standout, others, not so much. Whatever the case is, if you’re a business owner, it’s evident that there’s a lot of competition out there. In this blog post, we will delve into the importance of signage for your business. 

The stats are in—signs are necessary, but just, how necessary? Continue reading to learn more about the importance of signage for your business. 

The Stats 

If you haven’t determined it already, signs are an essential component of your marketing strategy. If you want to get your business’s name out there, you need to make sure you have the signage in place to do just that. 

Remember, your company is not just what you sell, the service you offer, or the product you manufacture, it’s also how your customer sees you. You can deliver the best service, but if you don’t have proper signage or branding, how will anyone find you, or know? You want to be in control of how you’re perceived, and the best way to do that is with a unique sign and branding experience.  

For the past few years, there have been countless surveys conducted to demonstrate the importance of signage for businesses, and how signs help shape the way consumers purchase products. Here are a few findings of those surveys

  • Approximately 60 percent of customers stated that the lack of a sign deterred them from a business.
  • Approximately 60 percent of businesses reported a change in design or visibility had enhanced their sales. 
  • Around 67 percent of those surveyed said they purchased a service or product because of eye-catching signage.
  • Around 68 percent of consumers in the study consider that a business’s sign indicated the quality of the services or products. 
  • Approximately 75 percent of respondents indicated that they had told other people about a business based on its sign. 

There are so many different types of business signs to choose from, each has a different effect on the customer experience. These include indoor and outdoor signs. 

Indoor Signs

Indoor signs are designed to attract attention inside a store or business. They can help customers find new products or services. Here are some of the more common indoor signs you may find at a business: 

ADA Signs 

ADA-compliant signage is required for almost every company, as stated in Title II of the Americans with Disabilities Act. Whether you need a bathroom sign at your restaurant or a sign in your hotel, you can find ADA compliant signs in any and every building offered by us, Envision Orlando.

Floor Graphics

Offering a unique opportunity for businesses, floor graphics are high-performance advertisements that can deliver a unique marketing opportunity to companies.

Lobby Signs and Interior Signage 

Meant to greet and inform, lobby signs can help direct guests, offering versatility and an easy, enjoyable experience for guests. 

Outdoor Signs 

Whether it’s a retail sign or storefront signage, outdoor signs can help customers find your business. Here are some of the most common outdoor signs: 

Building Commercial Signage 

Commercial building signage is a very broad sign type implemented across a building or business.  

Retail Signs and Promotional Signage 

Retail signs and promotional signage can help you build customer relationships and easily generate more revenue for your store.

Storefront Signs 

A storefront sign is a sign mounted on or around the front of a building. You’ll see a variety of these around the city. These are some of the more easily determinable signs. 

Envision Orlando’s Signage for Businesses 

Now that you know the importance of signage for your business, it’s time to find a leader in business signs in Orlando. As a premier custom business sign company in Florida, Envision Orlando is your one-stop-shop for customizable signage. Our products and services include restaurant signs, wall signs, retail signs, vehicle wraps, and large format printing services.

Contact us today to get started. Email us at info@envisionorlando.com or fill out our contact form to book your free quote and consultation with a member of our team.

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