Orlando is home to Disneyland, Orlando Magic, and a thriving business scene. Your customers expect a certain amount of magic in your branding, which is why you need to design your business signs just right.
Find out how you can make a strong and memorable impression with your signs in this blog. We'll offer you essential design tips, locations, and suggestions.
5 Tips for Making Statements with Business Signs
1. Get Noticed with Eye-Catching Designs, Vibrant Colors
Making a statement is only as impactful as the number of potential customers that notice it. This means your sign should feature striking designs and colours to demand attention. Brighter shades are more noticeable than darker ones, just as unique designs are more noticeable than standard ones. When creating your sign solution, it is important to choose your colours and designs intentionally, so that it captures the eyes and represents your business.
2. Optimize Your Time with Premium Styles
Once you've got the attention of potential customers, you have approximately seven seconds to make an impression. While capturing attention is difficult, holding onto it is even more challenging. This is why you must consider premium signage styles. A channel letter sign, for instance, may seem like a bigger investment upfront, but it will deliver in terms of impressions.
3. Highlight Your Business and Branding
Leverage one of your strongest assets within your signage - your branding. Make sure your business signs reflect your branding accurately through its colors, styles, fonts, and more. Incorporate your logo into the design for good measure.
Eye-catching, branded signs are proven to attract more customers to businesses, and they can influence purchase decisions and build brand recognition too.
4. Shine the Spotlight with Unique Lighting
Illuminated signs don't just unlock constant marketing; they also help you stand out from your peers. Choose impactful lighting options, such as halo-lit and front/back-lit signs, to stand out from competitors and shine a light on your business. Unique light colour choices can simultaneously illuminate your business and your brand.
5. Don't Be Afraid About Being Bold
When your market is this competitive and customers this discerning, it's advisable to be bold in your design choices. If you're not sure how to create bold designs, speak to one of our experienced signage specialists. For example, we find creative ways to use a business’s brand to design enticing and bold designs.
Essential Design Tips for Statement Business Signs
Here are a few things to keep in mind when you're designing your signs:
- Choose san serif fonts because they're easier to read
- Pay attention to color choices, as they affect more than just appearance
- Install signs where they are most likely to be seen
- Ensure the design aligns with your branding
- Consider how far people will be on average when they see your sign
An experienced design team will be able to guide you on all of these aspects and more.
Work with a Partner That Understands Your Market
With years of experience helping businesses like yours get noticed, Envision Orlando is your go-to team for business signs. Browse one of the largest selections of signs, personalize yours exactly as you want, and bring your vision to life with our team.
Book a free consultation to discuss your needs and have us create head-turning signs for your business.
