First impressions are lasting impressions; finding unique ways of customizing your customers’ experience in your office is important when designing your space and generating the overall atmosphere. Eye-catching office signage can enhance your business's visibility, attract customers, and drive sales. Effective office branding can be a powerful tool that offers a consistent and memorable environment, showcases professionalism, and enhances employee morale.
In this blog, discover how office signage can help you create a distinct business identity and increase your brand awareness.
Make a Strong First Impression
Well-designed, high-quality signage in reception areas and office lobbies is an excellent way for visitors to build a positive first impression of your brand; this is especially so for businesses that rely on face-to-face interactions to finalize sales. Visually appealing office signage that reflects your company's values, vision, and mission can improve your brand image and instill confidence in potential and existing customers.
Boosting Employee Morale
A branded office space with visually appealing signage can create a sense of belonging for employees. It instills a sense of pride, helping employees feel more connected to their business's vision. If you can incorporate team photographs or employee contributions into your designs, that will further boost morale and their sense of importance.
Communicating Professionalism
A well-decorated office space reflects a business's commitment to professionalism, which builds trust among visitors and makes the company an exciting workplace. Creative spaces are proven to promote innovative thinking in employees, too, says INSEAD.
Choosing the Right Office Signage for Your Business
Not all signs are designed, crafted, or made alike, so it is important to choose a sign that embodies your brand and helps to achieve your unique business goals. With a wide range of signage to choose from, here are a few popular examples to consider:
- Exterior Building Signs
Be it a sleek, illuminated logo mounted on your building’s entrance or a three-dimensional lettering with your company name, exterior building signs establish a bold statement about your brand to prospective customers. Designing such signs with durable materials makes them cost-effective and resistant to wear and tear in harsh weather. - Lobby Signs
Office lobbies and reception areas are one of the first visual touchpoints for the business once visitors step inside. The impression people form here will impact the experience they have. By prominently displaying your company name, logo, or mission statement, lobby signs allow you to communicate professionalism from the get-go. - Wayfinding Signs
Directional signage in the workspace is vital to providing individuals with clear and concise guidance. Though wayfinding signs help visitors navigate your space seamlessly, they are also a great way to brand the office. Include your business's colors, logo, tagline, and more for branded wayfinding signage. - Acrylic Signs
Acrylic signs are ideal for business milestones and customer testimonials. Acrylic is a strong plastic that offers a premium glass finish. Acrylic sheets are, by default, transparent; however, acrylic reception signs can be designed to showcase various colors, finishes, or graphics. They also can showcase your business's achievements and display positive client testimonials.
Brand Your Office Tastefully with Custom Office Signage
Make your space your own by creating a unique experience for employees and visitors alike. Custom lobby signs, personalized reception signs, or branded wayfinding signs are a specialty of Envision Orlando’s. We are the go-to signage partner for businesses like yours, as we deliver the value you deserve. Book a free consultation and start branding your office effortlessly.
