What Is A Monument Sign? And Where Can I Get Them?
If you are looking into different types of building signs for your brick-and-mortar business, you may find yourself wondering about monument signs. While there are a lot of different exterior building signs, this type of sign is a great way to attract foot traffic and increase the visibility of your business. Due to the fact that it sits physically on the ground away from your building and can be placed near the sidewalk or roadway, depending on your location, it often draws more attention than just a simple sign on the side of your building.
What Is a Monument Sign?
Monument signs are sometimes also called ground signs because they sit low to the ground and offer a message to drivers or pedestrians at eye level. They are very customizable and can be designed to fit in all types of spaces. Generally, they feature a decorative base that fits the brand or exterior appearance of the business they are advertising. They come in various materials, which heavily influences the overall monument sign cost. While they are defined as free-standing signs, it is important to note that they are not the same as pylon signs which reach much higher into the sky. The defining mark is that it sits at eye level.
Benefits of Monument Signage
Monument signs are a valuable addition to any business because they are versatile and offer a 24/7 way to advertise your business. Many people choose to add LED lighting or flood lights to their signs to further increase the effectiveness of their signs during the evening hours. In addition, since they're mounted on the ground, they instill confidence and prove that your business is a mainstay within the community and worthy of respect.
The top benefits include:
- Within the direct line of sight since they sit low on the ground
- Extremely weather resistant
- Acceptable in most communities (Passes zoning restrictions)
- Variety of shapes and materials
- Great for shopping centers and individual businesses
Common Monument Sign Materials
As mentioned, monument signs can be constructed using several different types of materials. This is where customization can add to a company’s brand by matching brand colors or exterior building colors. Frequently, these signs are made out of plastic, stone, stainless steel, or other hard materials. In some cases, LED displays or similar lighting is used to help draw attention to the sign.
Get Help with Your Monument Sign Design
If you are thinking about investing in monument signage, contact Envision Orlando to learn more about your monument sign design options.