Surveys have found that attractive signs can draw about 76% more people to your business. That said, nearly 50% of people say they'll stay away from an establishment that has boring exterior signs for business. That's why you must carefully consider what outdoor lighted signs you install.
In this blog, we'll look at the five things you should look at when choosing outdoor business signs.
5 Things to Consider When Getting Outdoor Lighted Signs for Your Business
1. Is the Exterior Sign for Business Customizable?
You were getting a sign that looks pretty much the same as your neighbour's does you no favors. Not only does it make your establishment fade into the background, but it also harms your brand.
Understand how customizable the different outdoor business signs are. Some, such as channel letters, are extremely customizable, allowing you to recreate your branding faithfully. Others, such as lightbox signs, are much less so.
2. What Lighting Options Are Available?
The big draw of lighting outdoor signs is their lighting. Have a clear understanding of what you're trying to achieve with your sign before choosing a lighting configuration.
If you are just looking for a sign that lights up and shows your business name, a simple signboard with spotlighting may suffice. If you're looking to make an impact, however, lighted-hanging business signs are your best bet. They offer a wide range of illumination options, including spotlighting, front lighting, rear lighting, and more.
3. Which Way Are Modern Signage Trends Leaning?
You've just installed a high-quality, classic sign, but no one's looking at it. Why? Because the business next door just installed a digital sign. Don't ask where your business has come from, look where you want to take your business in the future.
Your sign should reflect your vision and modern signage trends. Shopping preferences evolve over time, and you need to do your bit to at least keep up with the times.
4. Upfront and Recurring Cost of Your Outdoor Lighted Business Sign
It's tempting to get the most affordable sign you can. After all, a sign is a sign, right? Wrong! Signs deliver value in many ways, including generating business and delivering reliable performance for years.
Hanging business signs, for example, maybe slightly more expensive upfront than a lightbox sign you found online, but they'll offer much more value in the long run. They are attractive and will help you draw customers. Also, if you get yours from a reputable sign maker, you'll benefit from lower operating costs and a lower total cost of ownership in the long term.
5. How Much Ongoing Maintenance Will the Sign Need?
We touched upon this in the point above, but you should consider how often your sign will need to be serviced. Our outdoor lighted signs, for example, use long-lasting LEDs and deliver years of hassle-free performance without any special maintenance.
It's why we are the go-to signage partner for some of the top businesses in Orlando. Book a free consultation to discuss your signage needs with an experienced professional today.
