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October 17, 2023

The Ultimate Guide to Channel Letters: Types, Benefits, and Tips

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If you are looking to make a strong first impression and put your best foot forward, channel letters are what your business needs. Easily customized, premium quality, and attractive appearance, these signs will help your business create unforgettable customer experiences.

In this blog, we'll explore the different types of channel letters and their unique benefits.

What are Channel Letters?

Channel signs are custom signs that use a combination of three-dimensional letters and symbols to display your business name, logo, and tagline. Their illumination options are what set them apart. The myriad lighting effects help spotlight your business, which is why they are popular options with businesses from Apple to JPMorgan Chase.

Standard Front-Lit Shape Signs

Front-lit signs (also called lit-shape signs) are the most common type of channel sign. Simply, they are illuminated from the front, giving the letter a vibrant glow. You can choose from a wide range of colors and lighting effects for your sign to match your brand.


  • Customize every letter and every symbol
  • Improve your visibility, even at a distance
  • Energy-efficient LED lighting lowers operating costs
  • Their versatility means they can be used for virtually any business

Reverse or Backlit Channel Letters and Logos

With backlit channel letters and logos, the light is shone from behind the letters, bouncing off the mounting surface. This creates a striking halo appearance, which is extremely eye-catching. Similar to standard signs, you can customize every aspect of this sign, from the lighting to the colors.


  • Offers an upscale and sophisticated look · Stand out, even on high-traffic streets
  • Customize the halo effect for intensity, color, and configuration
  • Raise your business's ambience
  • Convey a sense of luxury
  • Best suited for upscale establishments, boutiques, and hospitality venues

Open Face Channel Letters

Some of the most visually striking signs have an open face. This means the lighting itself is exposed, and onlookers can see inside the sign. This kind of sign is popular for indoor use, as the lighting can be dimmed to create a cosy atmosphere.


  • Create a classic, vintage look with this style
  • Attract attention easily
  • Use standard LED lighting or LED neon
  • Popular and effective both indoors and outdoors
  • Often found at restaurants and entertainment venues

Tips for Designing Powerful Signs

When creating your custom channel letters, keep in mind the following five design tips to ensure your signage is impactful, creative, and captivating:

  • Use fonts, colors, and illumination options that match your brand
  • Measure where the sign will be installed to make sure the size is right
  • Install the sign where it will be seen by the largest number of people
  • Have clear goals for what you want the sign to achieve, whether branding, advertising, or wayfinding
  • Work with a reputed partner to get the full range of customization options

Your Leading Partner for Channel Letters

Looking for stunning signs that will help your business grow? That’s what we do at Envision Orlando. Book a free consultation to discuss your needs and start designing the signs of your dreams with our team.

Welcome to Envision Orlando! We are a full-service sign and graphics company in Orlando, FL. We design, print, and fabricate custom signage for businesses. We are your growth partners, and our sign makers are dedicated to helping your business grow.

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