From capturing peoples' attention to increasing sales, digital signs have revolutionized retail marketing. They unlock a world of new marketing opportunities that help businesses stand out in Orlando's crowded markets. In this blog, we'll tell you about the latest trends in digital signs and how you can employ them in your business.
First Things First, What Are Digital Signs?
Digital signs, otherwise known as electronic signs, include various sign types, such as video panels, video walls, digital menu boards, scrolling text signs, and more. Depending on the type of electronic sign you choose, you can display basic scrolling text or eye-catching marketing videos.
These signs can be installed outdoors, indoors, in storefronts, and at checkouts. Given you can change messaging at the click of a button, these signs give you a lot of freedom when it comes to marketing.
Latest Trends in Retail Digital Signs
1. Maximize Advertising Opportunities
It is estimated that people see up to 10,000 ads every single day, at home, outdoors, on mobile devices, and more. Shoppers have become desensitized to most advertising efforts, which is why your signs need to be attention-grabbing to have an impact. That's exactly what electronic signs help you achieve; changing images, animations, and videos allows you to capture the attention of potential shoppers.
2. 3D Ads Are All the Rage
What is a three-dimensional ad? Check out this Nike ad to see what they look like and how impactful they can be. 3D ads are incredibly eye-catching and a sure-fire way to highlight your business noticeably. Even simple video walls can be used to display captivating ads, though with a curved video wall, you can amplify the effect.
3. QR Codes Make Signs Interactive
QR codes allow people to use their mobile phones interactively and effortlessly making your marketing more engaging. All people have to do is point their phone camera at your sign to unlock the message or promotion you've shared. You can also use QR codes to promote your online store, social media platforms, website, and more.
4. Enhance Visitor Experiences with Digital Signs
Signs aren't just about advertising and marketing; electronic signs are also used extensively to improve visitor experiences. Interactive maps, digital directories, and wayfinding signs are great ways to create positive experiences for customers. These are best installed in high-traffic areas or at entrances, so people are encouraged to interact with them.
5. Corporate Films and Live Streams
As digital panels are able to display videos, they've become the perfect place to screen corporate films and live streams. Businesses use them to communicate their mission, recent achievements, and more. Live streams are also an excellent way to make your store stand out and excite people. That said, not every business has something to stream live, which is why you should discuss your needs with an experienced signage partner.
Elevate Your Marketing
At Envision Orlando, we are at the forefront of digital signage. Our team produces and installs all types of electronic signs for businesses like yours. We'll even offer display ideas for your business and help you until you feel confident with your digital setup.
Book a free consultation to discuss your needs.
