It can't look similar to signs around it, it can't be too big or too small, and it needs to be installed where everyone can see it. There are a lot of things you can get wrong in the design of your commercial storefront signs. That's why we've put together this handy guide for designing effective storefront signs. Get tips and tricks from signage experts and find out where you should install your sign.
Top 8 Tips for Designing and Installing Effective Commercial Storefront Signs
1. Keep the Design Simple, But Make it Memorable
Your customers are so used to being bombarded by advertising that they tune most of it out. Signs for the storefront don't get more than a few seconds of attention, which is why they need to:
- Be easy to read.
- Have a really legible font.
- Reflect your branding.
- Not be obstructed by obstacles.
Avoid using lots of text or cluttered designs because they hurt readability.
2. Use Colors That Make Your Storefront Signs
Strong colors can increase brand recognition by as much as 87%, says the Pantone Color Institute. Use vibrant colors that reflect your branding and make your sign stand out. Remember, the less colorful your sign, the less noticeable it will be too.
3. Your Outdoor Storefront Sign Needs to Be Just the Right Size
Size matters a lot for visibility. A whopping 83.3.% of people complain that signs are hard to read because their letters are too small. Carefully consider how large you can make your commercial storefront sign without crowding out the space. As a rule of thumb, a slightly too-large sign is better than a sign that's too small.
4. Install Your Store Front Sign in Orlando, FL, in the Right Spot
Make sure your storefront sign is easily visible to potential shoppers. For most businesses, that means installing the sign above the front entrance. However, if you have trees or lamp posts blocking the view, consider installing your sign further up the building or on the roof.
5. Incorporate Your Logo in Your Signs for the Storefront
Signs boost marketing, which is why it's essential for you to include branding elements in the design. Consider things like the logo, brand colors, styles, and more.
6. Get an Illuminated Sign
Getting an unlighted sign in 2023 is like buying a phone that can't browse the web. Lighting allows you to be seen 24/7, improves readability, and reduces acquisition time, says the International Sign Association.
7. Differentiate Your Business
Home to thousands of businesses, Walt Disney, and some of America's biggest organizations, Orlando is a tough place to do business. Your outdoor storefront sign needs to be eye-catching for it to be able to attract attention. Attractive signs help you generate curiosity and can drive more customers to your establishment.
8. Don't Stick to Tried-and-Tested Styles
Sure, you may have had a lightbox sign for years, but that doesn't mean it's doing you any favors. Explore new styles, such as LED storefront signs and channel letters, to refresh your image and uplift your ambience.
Design Impactful Commercial Storefront Signs With Us
Envision Orlando is the go-to partner for commercial storefront signs in the city. Businesses rely on us for creative designs, marketing advice, and stunning signs. Whether you are looking for a simple signboard or cutting-edge LED storefront signs, we are the team for you.