When everyone from Amazon to your local Starbucks is using channel letters, there's got to be something special about these signs. And there is...a lot!
In this blog, we'll explore why these illuminated signs are so effective for outdoor advertising.
What are Channel Letters?
First things first, let's discuss what channel letters are. These are custom-made signs that are typically made of metal or plastic. They consist of individual letters or symbols that are illuminated from within. The letters can be mounted on a building or the roof.
Why Are Channel Letter Signs in Orlando So Effective for Outdoor Advertising?
There are several reasons why channel signs are so effective for outdoor advertising. Let's take a closer look.
Unmatched Visibility
One of the main advantages of illuminated channel letters is their visibility. These brightly lit signs can be seen from a distance, even in low-light conditions. That makes them a great option for businesses opening in the evening or nighttime.
Wide Range of Customization
These signs can fit any style or design, so you can create a sign that perfectly reflects your brand. You can choose from a range of colors, fonts, and sizes to create a sign that stands out and gets noticed.
Seriously Durable Storefront Signs
Typically made of high-quality materials that can withstand harsh weather conditions, these 3-dimensional signs are durable. Your sign will look great for years, even if they face tough weather conditions.
They Can Be Cost-Effective
Finally, channel signs are a cost-effective way to promote your business. Though the upfront cost can be significant, they offer a low total cost of ownership. They are relatively inexpensive, too, compared to other forms of advertising, such as billboards or television commercials. If you're on a budget, they'll be a more cost-effective option in the long term.
How to Make Your Illuminated Channel Letters Stand Out
Probably the easiest way to make your signs eye-catching is by working with a reputed channel letter sign company. Here are some other tips to make your signs stand out:
Choose the Right Font
You want to choose a font that is easy to read and reflects your brand's personality. Avoid overly complicated fonts that can be difficult to read from a distance.
Use Contrasting Colors
Choose colors that are complementary to each other, such as blue and orange or red and green. This will make your 3-dimensional sign pop and make it more noticeable to passers-by. Also, make sure the background and font colors are different because that will hurt readability.
Make it Unique
This one is easy--if you work with the right channel letter sign company. It could mean incorporating your logo into the design or adding a unique shape or symbol. The more unique your sign is, the more likely it is to stand out and attract attention. If you're stuck for ideas, we'll be more than happy to help.
You Too Can Install Stunning Storefront Signs
Our team creates customized designs for businesses like yours. We share lots of options and show you how your sign will look before you place the order. Click here to get started with designing your channel letter signs in Orlando.
