Building signs are one of the first things people see about your business, which is why you need to get the design right. Effective signs can draw people to your establishment and build confidence; poorly designed signs can turn people away.
In this blog, we'll give you the six most important considerations in building signage design.
6 Things to Consider in Building Signage Design
Identify a Clear Purpose for Your Commercial Building Signage
The first and perhaps most crucial step in building signage design is being crystal clear about why you are installing the sign. Some signs are purely for displaying the business name, some provide information about the business, and others are powerful advertising tools.
Once you have a clear understanding of why you are installing exterior building signs, finding the right style and design will become much easier.
Select a Size That People Will Actually Be Able to See
83.3% of people in a survey said signs are hard to read if they are too small. That said, it's a common misconception that the sign should be as large as you can make it. If you follow that approach, you risk creating an awkward space and risk wasting resources on a sign that doesn't deliver value.
Take measurements of your space and create templates of your exterior building sign to understand how large it should be. At Envision Orlando, for instance, we create digital templates that let you see how large the sign should be before you place your order.
Choosing Lighting Options That Complement the Exterior
Lighting is a vital part of commercial building signage. It doesn't just determine how visible the sign will be during evening hours, it has a dramatic impact on its appearance. Consider the various lighting configurations and find the one that suits your space best:
- Front light
- Open face lighting
- Halo lighting
- Rear lighting
Incorporate Your Logo and Brand Colors in Building Signage Design
Your sign should be brand-accurate, or else you can end up harming your brand. The sign should promote your branding proudly, which is why you must incorporate your logo and brand colors tastefully.
Choose Styles That Reflect Your Business and Industry
If you are looking for a utilitarian sign that simply displays your business name, don't hesitate to opt for a lightbox sign or a simple building directory sign. If that's what customers are expecting to see, that's exactly what you should get.
However, if you're looking for a sign that reflects your industry more closely, consider more customizable styles. Channel letters and blade signs, for instance, are incredibly customizable.
Consider the Local Bylaws on Architectural Building Signage
Architectural building signage is impactful, but you need to check if you are allowed to install your signage. Typically, you need permission from the property manager and the city before you can install a large, ornate sign. You may also need permission to update existing building directory signs.
Why Orlando Businesses Turn to Us for Building Signage Design
Stunning signs that deliver value and help the business grow. That's why retailers, educational institutions, law firms, and many other businesses turn to us for building signs. Book a free consultation to discuss your needs with a signage expert and bring your dream signs to life.