From building trust to boosting advertising efforts, brand identity is a powerful tool for any business and should be a top priority for you. Branding is your unique voice in today's competitive markets, helping you connect with customers and convey your business's core values.
That's where lobby signs come in. The entrance of your business is one of the first visual touchpoints for customers, and you need to make a strong first impression. Find out how lobby signs become ambassadors for your business and how you can use them to enhance branding.
But What is a Lobby Sign?
Office lobby signs, also commonly called entrance and reception signs, are a broad category of signs installed at the entrance of a business. These can include large business names and lobby logo signs, directories, and even wayfinding signs that show directions.
Since signage in the lobby is one of the first interactions your business will have with customers, you should take the time to:
- Create unique, branded designs.
- Understand where signs should be installed.
- Identify what signs you should install (including those required by law).
- Determine what message you want customers to receive.
How Lobby Signs Reflect Your Brand Identity
1. They Make First Impressions
Studies by Princeton psychologists found that people form an opinion in as little as 1/10th of a second. Your office lobby signs become silent representatives of your business when someone walks in. The signs set the tone for the interaction, demonstrate your professionalism, and convey what visitors can expect from you.
2. They Grow Brand Awareness
There is a wide range of signs to choose from, such as lobby logo signs, which display your logo, or lobby directory signs, which guide visitors. Each helps to amplify your branding and build top-of-mind awareness.
It is essential that you design and install signs that maintain your branding consistently. Cohesively themed spaces appear more professional and leave people with more memorable experiences.
3. They Set the Stage for the Interaction
The quality of your signs has a direct impact on how people view your services or products, as found by a survey by FedEx. 68% of people say they believe a business's signage reflects the quality of its products and services.
High-quality, professional-looking signs can help you establish trust and build confidence with visitors. The same survey also found that appealing signs drive sales growth.
4. Sharing Your Company's Journey
It's easy for mission statements to just be words on a page and past achievements to be forgotten in the day-to-day grind. Lobby signs are great ways to display your core mission, awards, and accolades and live them every day. Digital signs even allow you to engage visitors with branded films, photographs, and messages.
This type of signage allows you to communicate your business's journey, any recognition it has received, and major milestones with customers.
Design and Install Stunning Lobby Signs in Orlando
The lobby is where you can make or break the customer journey, which is why you need an experienced signage partner on your side. Our team helps businesses like yours design and install signs, from logos to lobby directory signs. Book a free consultation to discuss your needs with an Orlando-based signage expert.